Immersive spaces - the ultimate interactive experience

Even more important than the definition of an immersive space, is the added value of it. Why should you invest in an immersive space as a company?

1. Unforgettable, interactive experience

First and foremost, it is an unforgettable experience. You don't visit an immersive space surrounded by immersive projections and spectacular audio every day. This ensures that visitors will not forget the visit easily.

2. Multipurpose in terms of applications

Another advantage is the diversity of such an immersive space. It can be used for different purposes and target groups. On the one hand, it can be purely inspirational; on the other, it can play a more educational and informative role. It can serve to immerse students and/or companies in a particular subject and teach them something about it during a targeted training.

3. Communicating complex subject matter in a visual and interactive way

These rooms are perfect for explaining complex subjects in an accessible way. The combination of visual and interactive elements makes it easier for visitors to understand and remember the message.

4. Group experience: interaction and collaboration

While virtual reality is an individual experience, this is different with immersive space. You can compare it to VR glasses that are visible to everyone through projection on walls and possibly on the floor. This makes it a group event where you can focus on interaction and collaboration.

Building an immersive space requires the same approach as creating a digital experience

1. Define the objectives, target audiences and the message
   
   First of all, it is important to think about your objectives, target audience and the message. Think about the following questions: where should this multimedia make a difference? Who should be triggered by it? What should that person remember?
   
   A good digital experience makes an impact in one or more of these domains: to inform, to inspire, to teach, to stand out or to entertain. Every experience contains these aspects, although some emerge more strongly than others.
   
2. Let the space tell the story
   
   Once your objectives are clear, you can start writing out your story. Storytelling is crucial for a successful immersive space.
   
   After that, it's time to bring that story to life by creating content. Content is essential; it connects technology with your message. While we are not a content agency at Ocular, we work with experts who can make this step a success.
   
   
3. Choose technology according to the objectives and story
   
   Last but not least, the technology. Multimedia obviously plays a major role in the success of an immersive space. The right choice of hardware and software ensures that the experience seamlessly matches your objectives and the message you want to convey. This phase translates the concept into a final design of the space.